The fashion photograph has become a central part of today’s visual language. From advertising to editorial, these stylised, artistically inspired, ultraglamorous images are everywhere. It is therefore somewhat surprising that it is only just over a hundred years since this type of photography first appeared in magazines.
The instantaneous nature of the form makes it the perfect medium to capture new trends the moment they happen, and fashion photography is at the forefront of avant-garde practices. Rather than celebrating the established names, such as Juergen Teller, Mario Testino, Wolfgang Tillmans etc., Olix Studio takes a look at the artists shaping the aesthetics of tomorrow.